SWOON Records started from this question: Why didn’t more people know about the music coming out of Tacoma’s music scene?

“I was looking for a way to get Tacoma’s music out to the world while making sure the bands got a fair deal,” said SWOON founder and engineer Jeff Southard. “There’s no point in helping a band get famous if they’re getting ripped off.”

Most of the music on the label is recorded at Jeff’s home studio in South Tacoma. Bands on the SWOON label are involved in every step of the process, from, mixing, marketing and even the packaging of the album. Unlike most labels, profits are split 50/50 between SWOON and the group.

“Jeff is always upfront and transparent about the process and always encourages bands to be informed. He gives great advice on how to navigate the industry. Mirrorgloss had benefited greatly from being involved with him,” said Najamoniq Todd, Mirrorgloss vocalist.

SWOON bands hail from Tacoma, Seattle, Olympia and everywhere in between. The SWOON catalog includes everything from synth pop, electropunk, garage rock, psychedelic folk, R&B, baroque pop and glam rock. SWOON artists have been featured in Rolling Stone, Vice, Spin, The Guardian and NME, and recordings are distributed worldwide.